The order of your images is important!
Since the onset of the NORMLS/CRIS merger, many former NORMLS agents have discovered that they can now upload more than six property images to the MLS. However this new capability comes with a very specific pitfall that has to be avoided.
A typical agent goes through a new listing from room to room, often times taking multiple photos of the same room. You might end up with 40, 50, or more photos of a home that has only seven rooms! There is nothing wrong with having multiple shots of the same room or location of a listing…however…
When your listing is syndicated, these images are pulled from the MLS in the order that they were submitted. This is important because we are now seeing more and more listings that end up having a nice face shot of the house, then half of the additional photos are all of the same room!
There is a simple way around this, just make sure that the first six photos of your listing are the six you’d show an Internet visitor if you could only show them six. Another thing to keep in mind is that they should be in order form best to worst, as some partner sites choose to display only three additional photos, some sites even less.
You typically only get one chance with a web visitor, it’s important that you make it count. Exposing this web traffic to your listing’s best face is one way of reaching this goal.
Make sure your office’s admin staff is aware of this if you don’t do your own MLS submissions!